Sunday 25 March 2018

Kinki Beers: Duncan Brotherton and the history behind Kinki Beers

Osaka: Kuninocho, Doutonbori, Minoh, Sakai Harvest, Chitei Ryoko, Marca, Têtard Vallée § Kyoto: Ichijyouji, Kizakura, Kyoto Machiya, Kyoto Brewing Co., Tango Kingdom § Hyogo: Izushi Shiroyama, Zigzag, Awaji, Kinosaki, Akashi, Konishi, Rokko, Kihachiro, Kobe Taishikan, Starboard, In Tha Door, Harbor Beer, Toki § Nara: Soni Kougen, Golden Rabbit, Mugiya § Wakayama: Heiwa Craft, Nagisa, Voyager Brewing, Sandaime, Blue Wood § Shiga: Biwako Iimichi, Nagahama Roman, Blumen no Oka
Craft beer fan Duncan Brotherton (gee-beer.blogspot.jp) sets out on an epic journey to discover all 36 Kinki Breweries in the Kansai area. (日本語は下にあります!) 

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Kinki Beers showcases the craft beer breweries in the Kansai area. So far just under 1/3 of the breweries in Kansai have been feature; Nagisa, Akashi Beer, Kyoto Brewing Co., Heiwa Craft, Zigzag Brewery, Golden Rabbit, KONISHI Beer, Ichijyouji and Harvest Hill (in that order).
Duncan Brotherton is a freelance designer and translator based in Kyoto. He works as a designer for the annual craft beer event showcasing brewerys in Kansai, called Craft Beer Live, designs beer labels for the collaboration beer Think Tank Beers and redesigned the logo for Dotonbori Beer in 2017.


FLAG - Foreigner's Live Art Guide
Time flies when you’re drinking beer; and here we are at the 10th article in the Kinki Beers series. I feel that a 10th article is a small milestone, which prompted me to do something different from another brewery interview. Rather than forwards I think it’s better (for myself more than anyone else) to go back and rediscover how I got here; not just writing Kinki Beers, but also as the designer for the annual gathering of craft beer breweries in the Kansai area Craft Beer Live (CBL), doing beer labels for Think Tank Beers and the new logo for Dotonbori Beer in Osaka. 
I’m a designer by trade, and from 2008-2014 I worked independently in a share office in Osaka called OOO (Out of Office) doing odd design jobs here and there. A friend and I started a freepaper called FLAG (Foreigner’s Live Art Guide), which we published on and off over the years. It was an interesting, self initiated job, and I learned a lot about editorial work while doing it. I was drinking more craft during my time at OOO, and thought it would be cool to design a beer label. The designer I used to do FLAG with, Tetsuya Goto, gave me some advice one day; “if you really want to design a beer label, why not start with a freepaper?”
Which brings us to Gee! Beer, a freepaper I ran for a whopping two issues before I realized that I had more fun making it than I did distributing. Freepapers are an emotional sinkhole in a way; you give them out and get nothing back… it was natural that the fire sizzled out. I made the first issue about the time Beer Zen started I think. I remember meeting Maek Post for a beer at Yellow Ape to talk about our magazines and their directions; Ajen Birmingham put us in touch when he heard we were both going to launch craft media at the same time. We’ve always kept in good contact; we teamed up to run a homebrew event in 2013 at Chitei Ryoko in Bentencho called “BREWLAB” (totally legal, relax).
Because Gee! Beer was to be a first issue, I wanted to introduce some events happening in the Kansai area. I did a bit of research and heard about Craft Beer Live 2013, which happened to coincide with the release. I called the number on their makeshift website and Miyoshi-san from Kyoto Machiya beer (Kinshimasamune) picked up; I said I wanted to interview a brewery and introduce their event. She put me in touch with Kutsuna-san at Dotonbori beer, the lady who practically runs CBL, and we hooked up for my first ever brewery interview. Gee! Beer, was a bellows style fold-out freepaper with lots of space, so I wrote about Miyoshi-san talking about why we should all drink craft. One side featured Craft Beer Live.
I really worked hard at that showcase; it would have been easy to just write a column about the event, but I thought it would be more interesting to feature all the breweries and their beers offered at the event. I phoned the 19 breweries who participated that year. I got them to send me a pic, a short intro, and recommend something from their lineup. It was hard work, but my experience from FLAG helped. I think at this time I first began to feel that the Japanese language was no longer a hindrance, and that even by myself I could do anything with a bit of gumption.
Kutsuna-san was very happy with Gee! Beer and asked if she could hand it out CBL 2013; almost all the copies I printed disappeared there. I was having a drink at Dotonbori beer after the event telling her about how I was really impressed. All these breweries scattered all over Kansai, coming together, putting aside competition, etc. to bring craft beer people to the people of Osaka. A few beers down and I said their website needed work; it wasn’t good. Right on the spot she says “well, why don’t you do it?” And next thing you know I’m working on the CBL 2014 official website. In 2015, she asked me if I had an idea for the tees that the staff have. I had always though that the CBL image was weak. It needed to show ‘Kansai’ and ‘all the breweries’ in a way that everyone could understand (i.e. English), and hence the CBL identity was born. It became the glasses, which sold out. And from 2016 I was doing posters, fliers, tickets… the whole works.
But the real clinch for me was when Kutsuna-san invited me in for a meeting one time and said that every year she joins the guys at Akashi Brewery (Hashimoto-kun and formerly Shiro-san) to brew. At that time their beer was called “Hero Beer.” It was an interesting name but I thought it said little about the beer itself. When I asked about why they collaborated, she said it was an important chance for them both to learn a bit about brewing from each other; a study group. I asked if the beer had a fixed name. Nothing. Would they mind if I proposed one. Sure.
A chance to do a beer label with the naming thrown in is a designers wet dream. And so, Think Tank Beers, with a name that more accurately reflects exactly what it is, was born with a draftsman’s image. That advice that Tetsuya gave me actually came to fruition, with a cherry on top; In 2016 I was called in by Kutsuna-san to have a meeting with her boss who was looking at a Dotonbori Beer rebrand and wanted a new logo. I’m still surprised and flattered they asked me. And so the old Dotonbori Beer logo, which was an image of the Shochikuza theater was replaced with a more appropriate logo showing a more familiar image of the Dotonbori river at Sunset, which is when the area really comes alive.
Maek and I sit at the information booth at CBL each year. He gives out copies of Beer Zen and sells tees and I try to steer patrons in the right beer direction. In 2015 he asked me to write about local beer. It was a great opportunity. I enjoy sitting down and having a proper talk to local brewers, and being involved in CBL makes it all the easier. CBL and Beer Zen offer an important way for people in Kansai to discover what the area has to offer, and I’m happy to be involved. And now we’re 10 issues in. Already. So what’s next? I think I might start again with Dotonbori Beer.

Gee! Beer Issue 01



Gee! Beer Issue 02


Brew Lab: A homebrew event, beer for everyone

Craft Beer Live 2017


Think Tank Beers, labels from 2014-2016

Think Tank Beers, 2017 Poster

Think Tank Beers, 2017 Poster

Dotonbori Beer branding


飲んでいると時間が早くたつもうはやKinki Beersの10号目ですね10回目はすこしでもの標石ので普段のブリュワリーに取材するより違うことしようかなぁと思いました自分のためでもあり前に進むより過去を振り返て現在地にどうやって来たか再度調べるべきだとKinki Beersの記事以外にもCRAFT BEER LIVE以下CBLのデザイン担当、「THINK TANK BEERSのラベルデザインと道頓堀ビールの新しいロゴデザインをどうやってやるようになったんでしたけ
2008〜2014年の間、OOO (Out of Office)というシェアオフィスで活動していました。そのデザイナーでいる後藤哲也さんと「FLAG (Foreigner's Live Art Guide」のフリーペーパーを運営していて編集についてたくさん学べた。ビールに興味ある僕がラベルデザインしたくて、かれが「ラベルデザインやりたいなら、クラフトビール誌から始まったらどう?」とアドバイスがあった。
ほんで「Gee! Beer」が生まれた。フリーペーパーって、大変です。配達よりデザインのほうが楽しかったので2号以降続けませんでした。第1号はBEER ZENと同じタイミングに発行したと思う。そのころ、Yellow Apeで編集長のマイクさんといろいろ自分らのアイディアでお話をしてその後よく連絡取れるようになった。結果として2013年に「BREWLAB」という自家醸造のイベントを弁天町にあるクラフトビールメーカ地底旅行で開催しました。完全に法律上だったので落ち着いてください。
Gee! Beerは第1号のため、イベントを紹介したくてネットでCBL2013年を見つけた。そのころの間に合わせのサイトに載せた電話番号に電話し、京都町家麦秋の三好さんが出ました。CBLを紹介したくて醸造所に取材したと言いました。道頓堀ビールの忽那さんに紹介してくださって初ブリュワリーインタビュー行った。その号の片面はCBLの紹介だった。
CBLの紹介は一所懸命だった。コラムや記事で紹介することは出来てたけど、せっかくとおもってイベントに参加する醸造所19件とビールを紹介したいなぁと思って、全て電話しました。醸造所の画像やポルフィールテキストとおすすめビールを送っていただくことにしました。仕事として大変だったけど、事前にシェアオフィスでやった仕事の経験が役に立った。やっと日本語は壁になってないと初めて感じたと思う。
忽那さんがCBLの紹介嬉しかった。CBL2013年で配ってもらって全てなくなった。その後道頓堀で飲んで、CBLのサイトを良くした方がいいよと話をして、早速に「ダンカンがやったら?」と聞いてくれた。それで2014年からサイトの担当しました。2015年、「スターフのTeeシャツ、いいアイディアない?」と聞かれて、「関西」と「各醸造所」をだれでも分かる形(=英語)で見せたくて現在のアイデンテティーが生まれた売れきれたグラスにも使われていました。2016年からポスターやチラシチケットなどいろいろ担当になりました
個人的なは見所はビールラベルデザインの誘えでした。ある打ち合わせ、明石ビール(橋本くんと元社員城さん)と忽那さんがコラボで作っている「Hero」と呼ばれたビールがありました。新しいラベル作ってくれない?と。事前の名前は面白いけど、ビールの由来を聞くと3人がお互いに勉強し、いろいろ新しいことを挑戦してみる研究班らしい。ビールに固定の名前があると聞いた。ナシ。提案していいか?もちろんだと。
ビールラベルとそのネーミングをやるチャンスがデザイナーとして最高でございます。それで「THINK TANK BEERS」とその製図イメージができた。後藤さんから聞いたアドバイスが実を結んだ。さらに、2016年に道頓堀ビールの新しいロゴを作ってくださいと忽那さんに依頼されました。今でもその機会をうれしく光栄に思います。そして道頓堀ビールの古い松竹座イメージのロゴがより相応しい日暮れの道頓堀川とロゴと入れ替えることができました。前より、「道頓堀」のイメージが伝えているとおもいます。
BEER ZENの編集長マイクさんとCBLでの案内をやっています。かれが誌を配ったりしてTeeシャツを売ったり、僕はビールの選択を迷っている人にアドバイスをする。2015年に関西のビールについて記事を担当してくれと誘えました。CBLに関わって関西の醸造所を知っていて、ビールを作っている人とゆっくり話すことがいつまでも楽しいと思っている僕として、これはとっても良い機会だと。CBLとBEER ZENのおかげさんで関西のみなさんがローカルとして何があるかより分かるようになっていると思います。僕はそれに関わってなによりです。そしていきなり「Kinki Beers」が10号目です。もうはや。次はなんでしょう?再びスタートで、初インタビューした道頓堀ビールから行こうかなぁ。

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Original article featured in Beer Zen #19